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Beverage data firm WeissBeerger raises $4 million led by ICV 

The WeissBeerger startup, which provides manufacturers data on beverage consumption at bars and restaurants in real time, announced last week that it has raised $4 million. The funding effort was led by Israel Cleantech Ventures, which like WeissBeerger is based in Tel Aviv. Other investors include Innovation Endeavors, of which Google executive Eric Schmidt is a founding partner. Founded in 2011 by CEO Omer Agiv and head of business development Ori Fingerer, WeissBeerger has 25 employees, 10 of them in Israel. Over the next year the company plans to hire 10 more employees in Israel and to continue its expansion into the coffee and soft drinks markets. WeissBeerger, which is active in North and South America, Europe and Asia, declined to discuss its customers or its fee structures. WeissBeerger is part of the developing Internet of Things, in which physical objects are equipped to collect and exchange data.

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