Scodix Announces the Largest Customer Deal in Company History
Agreement Includes purchase of 10 Scodix Ultra Pro presses to be Placed in Avery Dennison RBIS facilities around the world
Scodix, the leader in digital enhancement solutions for the graphic arts industry, today announced it has entered into a strategic global partnership agreement with Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Avery Dennison (NYSE: AVY). . Under the terms of the agreement, Avery Dennison RBIS, a global leader in apparel and footwear branding, packaging, labeling, and RFID solutions, will acquire ten Scodix Ultra Pro Digital Enhancement presses. Representing the most substantial deal in Scodix history, the companies will work closely together to implement the ten finishing system s – with the full range of Scodix enhancements – strategically across Avery Dennison RBIS’ key production facilities worldwide.
The Scodix presses will be used primarily to enhance customer tags and brand labels that not only inspire greater sensory appeal and customer response, but brand awareness and loyalty. Avery Dennison RBIS has employed two Scodix Ultra Pro systems in their production facilities since 2015 and has received rave reviews from production personnel and brand managers alike.
“Avery Dennison RBIS is a worldwide leader in branding solutions serving the most inspired brands in the apparel and footwear industry,” notes Charlie Brown, Head of Global Innovation, Avery Dennison RBIS. “Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point-of-purchase. Using Scodix, we service their evolving demands for greater branding differentiation and personalization, helping them to display their offerings as a more premium product. One of the first customers to preview and adopt our Scodix enhancement option was outdoor apparel leader, The North Face. When we show customers Scodix for the first time, you can feel their energy shift, creating a wow factor.”
Since 2009, Scodix has become the established innovator and leader of digital enhancement of printed products. By replacing the cumbersome, time-consuming and expensive elements of traditional analog practices with more efficient and effective digital solutions, Scodix has made finishing techniques such as embossing, foiling, silk screening more feasible and attractive to both service providers and consumers. Currently, Scodix offers nine different enhancement applications.
“Avery Dennison RBIS is recognized worldwide as the leader in labeling, branding and packaging solutions and we are honored to be their production partner,” notes Mr. Jason Rollo, Director of Global Strategic Accounts. “Yet, it’s an honor that has been earned in the manufacturing trenches of their facilities. We started to work with Avery Dennison RBIS in early 2015, and have gained their trust with consistent reliability and quality productivity. The expanded adoption of Scodix in their global operations is further evidence of the acceptance of the digital printed enhancement category we pioneered and have nurtured to prominence.”