Sinotrans Global E-commerce Logistics has partnered with WebCargo by Freightos to introduce the world’s first direct to customer air eBooking platform.

Shippers will be able to pull global contract rates, get dynamic pricing or request ad-hoc, receive instant booking confirmation from over 10 airlines integrated with Freightos, with the aim of growing Sinoair’s online shipments to many millions annually.

Unlike existing eBooking platforms catering for the freight forwarding community, Sinoair offers benefits to agents and shippers.

Liu Xin-Yang, deputy general manager of Sinoair says: “As Asia’s top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously. Freightos is our trusted partner enabling us to offer eBooking to all, something the air cargo industry has never seen before.”

Zvi Schreiber, CEO of Freightos says: “eBooking is something passenger travel has experienced since the 1960’s. Today Sinoair is introducing it to the air cargo masses looking for a 21st century air freight experience. It is an honour to work with such a forward thinking organisation with the courage to shift an enormous part of the air cargo industry online.”